How we help · For sellers
A fresh strategy for a home that hasn’t sold
The short answer
When a home has not sold, review four things: price against recent comparable sales, presentation, marketing reach and buyer feedback. Chris Itteilag leads a confidential, obligation-free strategy review and a full relaunch plan for homes across DC, Maryland and Virginia. If your home is under a listing agreement, the review is for planning until your agreement allows a change.
Answers the question: My house in Washington, DC isn’t selling. What should I do?
Often it is the plan, more than the house, that needs a fresh look
Good homes sit for understandable reasons: a price set before the market was tested, photography that blends in, marketing that stays close to home, or buyer feedback still waiting for a response. Timing matters, because the buyers who matter most have already seen the listing.
How Chris relaunches a home
Repositioning
A clear story about who the home is for and why, so the next launch reads as new rather than reduced.
New photography and video
Film-quality imagery and video from SERHANT. Studios, made for the phones and feeds where buyers now discover homes.
Earned global reach
SERHANT. is the most followed real estate brand in the world, with 56.1B impressions, earned, not bought, and 2,053 media placements in the last 12 months (SERHANT. SELL IT 2026). No traditional brokerage comes close.
Pricing strategy
A price set from 20+ years of luxury experience across DC, Maryland and Virginia and recent comparable sales, not from the first number on the sign.
A native Washingtonian’s network
Relationships with buyers, agents and advisors across Washington DC, Maryland and Virginia, many built over decades.
What the strategy review covers
- Your price, measured against recent comparable sales
- Photography, video and presentation, room by room
- Where the listing appears, and who it is reaching
- Showing activity and buyer feedback to date
- A relaunch plan and a timeline that respects any agreement you already have
The review is private, complimentary and obligation-free.
If you are under a listing agreement
Already under a listing agreement? Chris respects it and will not interfere with it. Review its terms, including the expiration date and any cancellation provisions. A confidential conversation now is for planning, so you are ready when your agreement allows you to choose.
Chris respects existing listing agreements and does not interfere with them. Before making any change, review the terms of your agreement, including its expiration date and any cancellation or withdrawal provisions, and speak with your current agent or brokerage, or an attorney, if you have questions. If you contact Chris while your home is listed, he will ask about your agreement first. The conversation is about understanding your options and preparing a plan, so you are ready to act when your agreement allows you to choose.
The record
The proof is in the record
- $750M+in career sales
- 550+clients served
- $18Mtop sale, Fessenden House
- 20+years in DC, MD & VA
Chris was ranked the #1 SERHANT. Agent in Washington DC by volume by RealTrends Verified 2026.
Career highlights
Shown for range and local experience across the Capital Region; these highlights are not presented as examples of this specific situation. All career highlights →
Questions clients ask
Why is my luxury home not selling?
The most common reasons are price relative to recent comparable sales, presentation and photography, limited marketing reach beyond local buyers, and unaddressed buyer feedback. A strategy review of all four usually shows where to start. Chris Itteilag offers that review confidentially, obligation-free, across DC, Maryland and Virginia.
Can I change real estate agents if my house isn’t selling?
Usually, but only on the terms of your listing agreement. Check its expiration date and any cancellation or withdrawal provisions, and speak with your current agent or brokerage, or an attorney, if you have questions. Chris Itteilag respects existing agreements and can prepare a plan for when you are free to choose.
Should I lower the price or relaunch the listing?
It depends on the home. A price change works best alongside new presentation and reach. A relaunch with new photography, video and a clear story about who the home is for can reset how buyers see it. Chris Itteilag weighs the options with you.
What happens in a confidential strategy review with Chris Itteilag?
Chris looks at your home’s pricing against recent comparable sales, its photography and presentation, where and how it is marketed, and its showing and feedback history. He then outlines how he would reposition and relaunch it. The review is private and obligation-free, and any timeline respects an existing listing agreement.
General information, not legal, tax or financial advice. Consult your own attorney, tax advisor or lender about your situation.