How we help · For builders and developers
New development sales and marketing for builders and developers in DC, Maryland and Virginia
The short answer
Builders and developers planning new homes or residences in DC, Maryland or Virginia need positioning, pricing and a sales strategy in place before the first buyer walks in. Chris Itteilag offers developers that full plan, backed by SERHANT. media production, global buyer reach and his 20+ years of Capital Region relationships.
Answers the question: Who can market and sell a new development in Washington, DC?
What developers need from a sales partner
A new project is sold before it is finished. Pricing, the mix of homes, the story of the building or community and the launch sequence all shape how quickly it sells and at what value. Developers need a partner who understands local buyers, can reach buyers beyond the region, and gives candid market feedback early.
Repositioning or converting an existing building, rather than building new? See investment properties.
What Chris offers builders and developers
Positioning
Who the project is for, what makes it different, and how to tell that story across every channel.
Pricing strategy
Pricing informed by 20+ years of Capital Region luxury sales and current buyer demand.
SERHANT. media and global reach
SERHANT. is the most followed real estate brand in the world. Chris pairs SERHANT. Studios photography and video with that global reach to introduce the project to buyers nationally and internationally.
A buyer network
Relationships with buyers, top agents and advisors across DC, Maryland and Virginia, many built over decades.
Sales strategy across the region
A launch and sales plan for projects in DC, Maryland or Virginia, where Chris is licensed in all three.
Association and governance insight
For condominium projects, a board member’s understanding of association documents and finances: Chris has served on the Board of Directors of ultra-luxury condominium and homeowners associations.
The record
The proof is in the record
- $750M+in career sales
- 550+clients served
- $18Mtop sale, Fessenden House
- 20+years in DC, MD & VA
Chris was ranked the #1 SERHANT. Agent in Washington DC by volume by RealTrends Verified 2026.
Questions clients ask
Does Chris Itteilag work with builders and developers?
Yes. Chris Itteilag offers builders and developers in DC, Maryland and Virginia positioning, pricing strategy, SERHANT. media production and global buyer reach, access to his buyer and agent network, and a sales strategy for the project.
When should a developer bring in a sales and marketing agent?
Ideally early, before pricing and the mix of homes are final. Early market feedback can shape design choices, pricing and the launch plan. Chris Itteilag is available to review projects at the planning stage.
How does SERHANT. help market a new development?
SERHANT. is built around content and distribution: SERHANT. Studios media production, social and digital campaigns, and a global network of agents who can introduce buyers. For a project marketed by Chris Itteilag, that means reach well beyond local buyers.
General information, not legal, tax or financial advice. Consult your own attorney, tax advisor or lender about your situation.